Social networks are used by approximately 60% of users. This means that almost an unlimited audience of millions of people can learn about you from social networks.
It took almost 40 years for the radio to attract an audience of 50 million people, television made it in 15 years. Facebook gained 200 million users in less than a year.
Often, it seems that advertising campaigns in social networks are delegated to an employee as an additional load. However, it is often someone, who does not know how much time, knowledge, and effort it takes to make this campaign effective, can think this way.
Great value is given to the content in social media. If your company’s page, posts news only about new items arrival in stock and holiday greetings - users will not stay too long. It's boring and does not engage them.
Advertising on social networks is particularly appealing because of the targeting settings. Targeting is a set of selected users, who this ad will be shown to. The audience is filtered depending on gender, age, location, and interests. Despite its apparent simplicity, targetting is a tool that requires serious preparatory work, knowledge and understanding of how the algorithm for display advertisements work.