The website is developed on basis of the NetCat Business control system. In any web-store, it is important to see at once where to find and how to purchase a product, it is important that the user wouldn’t have to think or guess how it is organized. We have adapted the standard NetCat Shop cart to the general website style. Due to the bright and at the same time user-friendly design developed with regard to the usability, users spend a lot of time at the website. Automatic search systems also detect this fact and giving top positions to the website.​